Gracias a this hilarious Samsung SUPER BOWL commercial, word of the trademarklawpocalypse shall spread far and wide

Posted by Charles Colman

At last, word of the trademarklawpocalypse will reach far and wide, by way of this Samsung commercial, to be aired during the SUPER BOWL:

 

For commentary, see this article by The Hollywood Reporter's Eriq Gardner, the same reporter who first connected the dots, Da Vinci Code-style, between Mayan prophecy and the current state of trademark law.

[SUPPLEMENT (2/7/13): See also IPBrief's "NFL Coerces Man Into Giving up 'Harbowl' Trademark Filing".]

 

Shall I be SUPER BOWL dorky and mention that no one has yet addressed the "doctrine of foreign equivalents" issues posed by the last few seconds of the Samsung commercial?  Furthermore, is there a likelihood of confusion between the word marks "super bowl" and "super plate," when used in connection with...

 

IC 041. US 107. G & S: ENTERTAINMENT SERVICES IN THE NATURE OF FOOTBALL EXHIBITIONS. FIRST USE: 19670115. FIRST USE IN COMMERCE: 19670115

 

or

 

IC 025. US 022 039. G & S: men's, women's and children's clothing, namely, fleece tops and bottoms, caps, headwear, T-shirts, sweatshirts, shorts, tank tops, jeans, sweaters, pants, jackets, turtlenecks, jumpsuits, golf shirts, woven shirts, knit shirts, jerseys, wristbands, warm up suits, wind resistant jackets, raincoats, parkas, ponchos, gloves, ties, suspenders, cloth bibs, sleepwear, namely, robes, night shirts and pajamas, mittens, knit hats and caps, scarves, aprons, headbands, ear muffs, underwear, sneakers and slippers. FIRST USE: 19710130. FIRST USE IN COMMERCE: 19710130

 

or

IC 038. US 100 101 104. G & S: Television broadcasting services; television transmission services; distribution of television programming to cable and satellite television systems; distribution of television programs for others; cable television broadcasting; radio broadcasting; broadcasting programming on the Internet; information transmission via electronic communications networks; transmission of information through video communication systems; broadcasting services and provision of telecommunication access to video and audio content provided via a video on demand; streaming of audio material on the Internet; streaming of video material and podcasts on the Internet; electronic delivery of images and photos via a global computer network; providing multiple-user access to a global computer information network for the purpose of participating in interactive polling in the field of football; wireless communications services, namely transmission of text, graphics, data and entertainment information to mobile phones; mobile media and entertainment services in the nature of electronic transmission of entertainment media content. FIRST USE: 19690112. FIRST USE IN COMMERCE: 19690112

or

 

IC 009. US 021 023 026 036 038. G & S: Football helmets, cell phone covers, c[ell phone straps, special holsters and accessories in connection thereof for carrying cellular telephones, cell phone face plates,] decorative magnets, prerecorded [compact discs, audio tapes, videotapes and] DVDs all featuring the sport of football, computer mouse pads. FIRST USE: 19800101. FIRST USE IN COMMERCE: 19800101

 

or

 

IC 014. US 002 027 028 050. G & S: Jewelry, watches, clocks, pins, earrings, necklaces, bracelets, belt buckles made primarily of precious metals, charms, money clips made primarily of precious metals, tie pins, rings, collectible coins, commemorative coins. FIRST USE: 19800101. FIRST USE IN COMMERCE: 19800101

 

or

 

IC 016. US 002 005 022 023 029 037 038 050. G & S: Posters, trading cards, series of books relating to football, magazines relating to football, [ newsletters relating to football, ] notepads, stickers, bumper stickers, [ paper pennants ] and greeting cards; printed tickets to sports games and events; pens [ and pencils, rub on decorative transfers, ] note paper, pictorial prints, [ picture postcards, ] art pictures, [ wrapping paper, ] paper table cloths, [ paper napkins, ] paper party invitations, [ paper gift cards; paper gift bags, ] paper decorations, collectible cards; collectible card and memorabilia holders, souvenir programs for sports events. FIRST USE: 19750101. FIRST USE IN COMMERCE: 19750101 or IC 028. US 022 023 038 050. G & S: Toys and sporting goods, namely, plush toys, stuffed animals, play figures, golf balls, [ golf club covers, ] footballs, toy banks, playing cards, Christmas tree ornaments, balloons, jigsaw puzzles, miniature helmets. FIRST USE: 19750101. FIRST USE IN COMMERCE: 19750101

 

or

 

IC 028. US 022 023 038 050. G & S: Toys and sporting goods, namely, plush toys, stuffed animals, play figures, golf balls, [ golf club covers, ] footballs, toy banks, playing cards, Christmas tree ornaments, balloons, jigsaw puzzles, miniature helmets. FIRST USE: 19750101. FIRST USE IN COMMERCE: 19750101

 

or...

 

[Like everything on LAW OF FASHION, this post is for entertainment and informational purposes only, and does not constitute legal advice or create an attorney-client relationship among any individuals or entities. Any views expressed in this post or at the linked web pages are those of the relevant writer(s) on a particular date, and should not necessarily be attributed to this writer, his law firm, its agents, or its clients. Neither LAW OF FASHION nor any person or entity associated with it can or will warrant the thoroughness or accuracy of the content here or at the cited sources.]