Ridiculous trade-dress-as-proxy-for-proper-but-unavailable-IP-protection lawsuit of the day: Swatch AG v. Target Corp.

Posted by Charles Colman

Secondary meaning?

I think not...  

Trademarklawpocalypse! (See also alarmist commentary here and here.) Complaint initiating the case embedded below:

 

Swatch AG v. Target Corp., 14-CV-01580-KPF (S.D.N.Y.) (filed Mar. 7, 2014)